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AI TRANSFORMATION · PRODUCT ADVISORY · NEARSHORE ENGINEERING

AI transformation, led by the operator who has already shipped it.

M2Innovate pairs twenty years of product leadership at public and private technology companies with a nearshore engineering bench that builds what the strategy calls for. One accountable partner, from board conversation to production release.

Years leading product & technology organizations
20+Years leading product & technology organizations
NASDAQ-listed Wish to Qoo10 as CPO, Passei Direto to UOL as advisor
2 exitsNASDAQ-listed Wish to Qoo10 as CPO, Passei Direto to UOL as advisor
From AI readiness assessment to a funded, sequenced roadmap
4 wksFrom AI readiness assessment to a funded, sequenced roadmap

Built and led product at

  • eBay
  • Microsoft
  • Google
  • Meta
  • Nubank
  • Realtor.com
  • Wish
  • Indigo Ag
  • Passei Direto

Companies where M2Innovate’s founder held product leadership roles. All logos and company names are the trademarks of their respective owners and are used here to describe employment history only — they do not imply endorsement, sponsorship or a current client relationship.

What is M2Innovate?

M2Innovate is a product and AI consultancy founded by Mauricio Monico, a chief product officer with over twenty years building marketplace and platform businesses. It advises founders, PE operators and mid-market executives on AI transformation — and delivers the work with nearshore pods of AI architects, AI engineers, full-stack and mobile developers in your time zone.

What we do

  • 01

    E2E AI Transformation

    Readiness assessment, use-case prioritization, target architecture, and delivery into production with the economics attached.

  • 02

    Fractional CPO

    Executive product leadership one to three days a week — operating cadence, hiring, roadmap, board narrative.

  • 03

    Product Management Advisory

    Discovery, strategy and roadmapping that leaves the team with a defensible plan and the discipline to hold it.

  • 04

    Nearshore Engineering Pods

    Flexible full-stack teams — AI architects, AI engineers, mobile and full-stack developers. Project-based or ongoing.

  • 05

    Board & Investor Advisory

    Product and technical diligence, value-creation plans, and an independent read on an AI thesis.

How an AI transformation engagement runs

Four phases. Each ends in a decision the executive team can make with confidence.

  1. Week 1–2

    Assess

    Data, systems, team capability and the honest state of the current portfolio.

  2. Week 3–4

    Sequence

    Use cases ranked by value and feasibility, with a costed roadmap and target architecture.

  3. Week 5–12

    Build

    A nearshore pod ships the first use case to production alongside your team.

  4. Ongoing

    Transfer

    Your people own the platform. We stay only as long as we are adding leverage.

FOUNDER

Mauricio Monico

Chief Product Officer · Founder

Two decades driving transformative growth, product innovation and global scale for leading public and private technology companies.

Most recently Chief Product Officer at NASDAQ-listed Wish, where he led the shift to an AI-driven discovery shopping model through to the company's acquisition by Qoo10 in April 2024.

Before that, product leadership at Google, Meta, eBay and Microsoft — Google's growth platform and first international growth team, Facebook's inaugural international growth team, eBay's unified seller platform, and the launch of SQL Azure.

Mauricio Monico, Chief Product Officer · Founder

We build products, not just decks

M2Innovate runs its own product line. The same team that writes the roadmap ships the software — which is also how the advisory practice keeps its hands in the work.

  • Rally

    Coming soonAI · Local services

    You will never drop a ball.

    Customer texting for plumbers, HVAC pros, electricians and other local service businesses. Rally drafts the reply in your voice — confirming appointments, following up on quotes, coordinating arrival times — and you approve every message before it sends.

    • Drafts in your business's voice, never a robotic assistant tone
    • One-tap approval — nothing sends without you
    • Built for the trades, not retrofitted from a generic inbox
    Visit Rally(opens in a new tab)

Straight answers

What does an AI transformation consultant do?
An AI transformation consultant assesses where your data, systems and teams actually stand, picks the use cases with real economic value, and leads delivery into production. M2Innovate does all three and supplies the engineers who build it.
What is a fractional CPO?
A fractional CPO is a senior product executive working one to three days a week instead of full time. You hire one when product decisions outgrow the founder's bandwidth but a full-time chief product officer is premature — usually Series A to C, or post-investment in a PE portfolio company.
How do nearshore engineering pods work?
A nearshore engineering pod is a dedicated team of AI architects, AI engineers, full-stack and mobile developers working in time zones that overlap your own. You scale the pod by the quarter and engage it for a fixed project or as an ongoing extension of your team.
How fast can we start?
Advisory work typically begins within two weeks of the first call. A staffed nearshore pod is in place in three to four weeks.
Does M2Innovate build its own products?
Yes. Alongside the advisory practice, M2Innovate builds and owns product IP — currently Rally, an AI customer-texting tool for plumbers, HVAC pros and electricians that drafts replies in the business's own voice for one-tap approval. Shipping its own software is how the practice keeps operating experience current rather than theoretical.
Who does M2Innovate work with?
M2Innovate works with venture-backed founders from Series A to C, private equity operators and their portfolio companies, and mid-market executives running a transformation. The common thread is a company where product decisions carry real economic weight and the AI plan has to survive a board conversation.

Thirty minutes. A real point of view on your AI roadmap.

No pitch deck. You will leave with a sequenced view of what to build first — whether or not we work together.

Book a discovery call

Book a discovery call

30 minutes · Google Meet · no pitch deck

Thirty minutes, video, no pitch deck. You leave with a sequenced view of what to build first — whether or not we work together.

If we go further: Assess → Sequence → Build → Transfer

Prefer email? mmonico@m2innovate.net