Selected work
Case studies
Marketplace and platform work at Wish, Indigo Ag, Google, Meta and eBay — what the mandate was, and what actually changed.
+40
NPS, up from negative territory
MOBILE COMMERCE · NASDAQ · 2021–2024
Leading the Wish turnaround
Listing quality, reliable delivery and new buying experiences, ending in acquisition.
2 months
Full tech and organizational pivot
AGTECH · MARKETPLACE · 2021
From grain buyer to tech marketplace
A broker model rebuilt as an open marketplace, org and platform, in two months.
50M+
Incremental daily active users
GOOGLE · GROWTH PLATFORM · 2016–2021
Google growth and international focus
Search and Discover growth, and the first international growth team at Google.
−90%
Transaction cost reduction
GOOGLE · COMMERCE · 2016–2021
Launching Google Shopping Express
A new commerce app grown to nationwide coverage, then merged into core Shopping.
30M+
Daily active user growth
META · INTERNATIONAL GROWTH · 2015–2016
Facebook's first international growth product team
The first international growth team, built from scratch across 12 countries.
100%
Of eBay transactions powered by the platform
EBAY · MARKETPLACE PLATFORM · 2011–2015
eBay's unified seller tools strategy
One central inventory system behind every transaction on the marketplace.
$2B
Incremental GMV from AI seller guidance
EBAY · MARKETPLACE AI · 2012–2015
eBay Listing Guidance and seller insights
The first AI-driven guidance built for marketplace sellers — now standard across the industry.
Advisory engagements
Work delivered under the M2Innovate banner since April 2024, and earlier advisory relationships.
Nubank
General Manager, Marketplace
2024–2025
Realtor.com
Fractional Head of Product, Consumer
2024
Passei Direto
Product advisor — acquired by UOL
2016–2018
Traive
Product advisor — Series A
Advisory