Launching Google Shopping Express

The mandate

A small group focused on growing commercial queries on Google. Kick-started a new app called Google Shopping Express and grew it to nationwide coverage, then merged it into the core Google Shopping experience as a transactional shopping offer beyond Ads.

The organization

Small cross-functional group inside Google Shopping.

Outcomes

• Pivoted the merchant experience onto a path with far higher scalability and faster growth — a drastic increase in the ability to onboard and manage merchants, a breakthrough in product data quality, and much better unit economics.
• Personally established partnerships with Target, Costco, Walmart and Albertsons.
• Reduced transaction cost by more than 90%.