Facebook's first international growth product team

The mandate

Led a cross-functional team responsible for international growth of Facebook's family of apps in emerging countries. Built the first international team from scratch, with local product managers in key countries, focused on unlocking growth by adapting the product to local markets.

The organization

Cross-functional team with local product managers across 12 countries.

Outcomes

• Drove more than 30 million daily active user growth with a proof of concept on feature phones.
• Leveraged local insights to close competitive gaps, adapt to each country's mobile landscape, and enable local growth techniques.
• Scaled the international growth team to 12 countries and established a company-wide international growth goal.