From grain buyer to tech marketplace

The mandate

Pivoted the team and product to focus on an open marketplace between grain buyers and farmers, rather than a broker model. Established core track teams focused on platform components across business offers, and grew the product team to 25 product managers.

The organization

Product team grown to 25 product managers across core platform tracks.

Outcomes

• Drove the first enterprise client adoption and a complete go-to-market pivot.
• United a fractured organization behind a common goal and north star.
• Reestablished Indigo's partnership with grain buyers by firmly acting as a SaaS provider rather than a competitor.
• Delivered the full technology and organizational pivot in two months.